| Opportunity Number: | 25790282 | | Company Name: | Digitas | | Location: | Boston, MA US | | Categories: | Marketing & Advertising
Sales & Sales Management | | Salary: | Open | | Minimum Education: | 4-Year College Degree | | | Updated: 9/2/2010 |
VP/ Director, Marketing
| Categories: Marketing
Boston Digitas USA
About Digitas
Founded in 1980, Digitas?one of the world?s leading digital marketing and media companies?is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world?s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people?s passions and create loyal, motivated relationships.
Our people are at the top of their industry ? inspiring innovation, creativity and results. Were artists, analysts, technologists, writers, and producers. Were passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
Summary
Manage significant Client relationship, or large programs within one larger Client relationship, through the ability to understand Client marketing and business objectives and partner with senior leadership on high-level strategic plans. Monitor Digitas efforts to ensure adherence to strategic plans and objectives. Manage resource allocation profitably. Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet Digitas quality standards.
Detailed Description
Program Development and Execution
Lead and manage day-to-day client relationship (s), serving as the primary and high level contact to articulate the Digitas view on strategy and business philosophies
Sells in new project ideas to client that aligns with their business, customer and brand goals
Manages clients expectations, pushing back when necessary
Proactively solicits feedback from the client on team and relationship with Digitas
Supports new business initiatives within your own client and other Digitas potential clients
Facilitates and own all legal contracts for your client
Owns and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for your client?s business
Owns financials for the client ? steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary
Oversees all deliverables of the extended internal team to ensure clients expectations are being met ? highlight issues to the client when necessary
Keeps GD/SVP on business abreast of any issues with client i.e. missed deadlines, client strategy issues, etc.
Aligns business appropriately with the right staff ? ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise
Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise ? outline and monitor rules of engagement for Marketing and Delivery team
Ensures team delivers high quality work on strategy, and on time
Develops relationships with the extended team that enhances the teams ability to deliver excellence
Develops case studies on your business
Strategy
Understands fully the client?s business including: Economic levers, Industry, Organization, Customer needs
Partners on overall strategy for clients business
Develops and delivers strategic client presentations or recommendations or lead strategic discussions
Provides solutions and ideas for clients unique challenges
Identifies key customer insights that drive behavior change ? ensure marketing programs consider these insights
Helps architect the customer experience
People Management
Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities
Directs Managers or ADs on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
Establishes and grows relationships across capabilities
Requirements:
Qualifications
10-12 years of leadership experience in integrated marketing programs and client relationship management
Must have at least 8 years of experience in Digital/Interactive Marketing as well as Agency experience
Bachelor degree required. Master degree preferred.
Strong communication and presentation skills
Strong leadership skills
Strong people management skills
Strong client management skills
Strong analytic and strategic abilities
For more information, visit www.digitas.com
EOE
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